GAC-Fiat: No plan to launch Chrysler brand any time soon

by Jennifer Chen   2011-08-10

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GUANGZHOU – GAC-Fiat, the joint venture between Guangzhou Automobile Group Corp. (GAC) and Italian automaker Fiat S.p.A., will not introduce the Chrysler brand in the short term, disclosed Zheng Xiancong, president of GAC-Fiat, during a recent interview with Beijing News.

As two independent car manufacturers, GAC-Fiat and Chrysler has no cooperation plans in either car products or the manufacturing at current stage, said Zheng.

David Dai, sales director of GAC-Fiat, revealed that the company is considering in introducing the famous sports brand Alfa Romeo of the Fiat Group next year, without noting specific details during the interview.

The small compact Fiat 500 hit the Chinese market on July 12 with a price tag ranging from ¥190,000 to ¥250,000 ($27,941 to $36,375), which is much higher than consumer expectations. According to Zheng, the price of Fiat 500 is much lower than that of the Volkswagen Beetle and BMW Mini, two competitors of the model.

Zheng also said that there are chances for further price adjustment based on consumer feedback, reported the media. The company has no intention to locally produce the Fiat 500 in the near future, added the president.

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