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18 Chinese brands rank among Brand Finance Auto 100

Eighteen Chinese brands ranked among the Brand Finance Auto 100, an annual study conducted by leading brand valuation consultancy Brand Finance, according to a press release by Brand Finance on March 5.

With a brand value of $3.61 billion, Dongfeng moved to the 29th place in 2014 from the 31st last year. The company took the first place among the 18 Chinese brands on the list, followed by SAIC and Great Wall which were not on the list in 2013.

FAW was down in ranking from the 49th place last year to the 54th place this year. The brand value of FAW increased 97 percent to $1.55 billion from $791 million in 2013. Among all 18 Chinese auto brands, only Dongfeng and FAW were on the list in 2013.

“The key gap for a Chinese car brand is the ‘mass luxury’ area,” said Matt Hannagan, an auto analyst with Brand Finance. “If a Chinese company can develop a brand to become the ‘Chinese BMW’, they can capture the market that wants a high quality brand but can’t afford foreign imports.”

“A mass car brand at the low end (like the Tata NANO) will be very successful in China too. A luxury car brand would be a challenge unless bought (e.g. Tata buying Jaguar and Land Rover),” said Samir Dixit, managing director of Asia Pacific for Brand Finance.

Globally, Toyota has solidified its status as the world’s most valuable auto brand.

France and Italy’s share of brand ownership is increasingly threatened by rising Asian manufacturers based in India, South Korea and China.

German, Japanese and American owned brands dominate the list, accounting for 74 percent of the total $388 billion brand value.

The world’s most valuable Chinese auto brands

Rank 2014

Brand

Brand Value ($ m)

29

Dongfeng

3,613

34

SAIC

2,672

40

Great Wall

2,392

50

Pang Da Automobile

1,712

51

Chang’an

1,636

54

FAW

1,554

60

Foton

1,212

61

Geely

1,201

63

Anhui Jianghuai Auto

1,189

64

JMC

951

70

GAC Group

798

71

Xiamen King Long

760

72

Zhengzhou Yutong Bus

746

78

Haima

614

89

BYD

304

93

Brilliance

243

94

FAW Tianjin

242

98

Sinotruk

172

 

 

 

Source: Brand Finance

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