Prospect of BYD L3: relying on high performance-to-price ratio
When BYD announced its 2009 sales target of 400,000 units at the close of 2008, onlookers laughed. But BYD proved them wrong. The key to BYD's success was price reduction. For one, the price of the F3 Basic has been cut from ¥73,800 ($10,700) to ¥59,800. At the end of 2009,
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