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2012 sales expectations of Chinese heavy-duty makers




The following are sales targets of major HD truck makers for 2012. The country sold 963,200 trucks, 80,000 semi-trailers and 173,800 truck chassis in January-April, down 7.71, 19.89 and 31.88 percent respectively year-on-year, according to China Association of Automobile Manufacturers. – Editor


DFCV: Conservative

Dongfeng Commercial Vehicle Co., Ltd. (DFCV) aims to grab no less than 20 percent market shares in 2012. DFCV plans to sell 163,000 commercial vehicles with 155,000 units in the Chinese domestic market and 8,000 in the overseas market and take 14 percent of the China market, up 1 percent year-on-year.

According to Gary Huang, president of DFCV, China’s heavy-duty truck market may decline 10 percent with upward trailer market and downward engineering vehicle market.


FAW Jiefang: Optimistic

FAW Jiefang experienced the biggest slump among the top 10 heavy-duty truck makers in 2011, however, the company is still optimistic to sell at least 210,000 units in 2012. The company’s Changchun and Qingdao bases will contribute 110,000 and 90,000 units respectively with Liute and Changte bases contributing 10,000 units in total. FAW Jiefang plans to sell 101,000 trailers, 58,000 trucks, 31,000 self-dumpers, and 10,000 special-purpose vehicles within this year. “Output and sales of FAW Jiefang will reach 480,000 units in 2015 with a 25 percent market share in med- and heavy-duty truck markets,” said Zhang Bing, president of FAW Jiefang Sales Co.


CNHTC: No sharp fall

CNHTC sees no sharp fall in the heavy-duty truck market in 2012 with a possible booming sales month. “CNHTC sold 143,000 heavy-duty trucks in 2011 and expects sales of 165,000 in 2012, part of its 240,000 whole vehicle sales,” said Ma Chunji, chairman of CNHTC.


Shaanxi Auto: Confident in self-growth

Shaanxi Auto posted sales of 100,000 heavy-duty trucks in 2011, and plans to increase that by 30 percent in 2012 to 135,000 units, said Fang Hongwei, chairman of Shaanxi Automobile Group.


Foton Auman: Slight market downturn

“Foton Auman registered sales of 130,000 mid- and heavy-duty trucks in 2011, and aims to sell 160,000 in 2012,” said a relevant executive of the brand. “The overall market may experience a slight downturn due to rising costs and shrinking profits,” the person added.


Beiben Heavy-Duty Truck: A similar market as 2011

“Trailers will account for 300,000 units of the estimated 800,000-850,000 heavy-duty truck market in 2012,” said Wang Shihong, president of Beiben Heavy-Duty Truck. “China will have a similar market growth in 2012 with a slight decrease of 3.4 percent,” added Dong Zhengming, president of Beiben Heavy-Duty Truck Sales Co.

“Beiben will focus on developing on its traditional weak sectors such as trailers, medium trucks and quasi-heavy-duty trucks with sales target of 50,000 units,” said Dong.


CAMC Hualing: Hard time

“Heavy-duty truck makers will have a hard time in 2012 with gloomy sales in the first half of the year,” said Liu Hanru, chairman of CAMC Hualing. The company aims to sell 32,000 to 35,000 units in 2012 in considering all factors of the market.


SAIC-IVECO-Hongyan: A better second half

“China’s heavy-duty truck market may see a flush of hope in the second half of 2012 with the year’s total at 850,000 units,” predicted Yu Qionggen, sales executive of SAIC-IVECO-Hongyan. And the company itself expects to wrap up with 35,000 units sales this year.


Dongfeng Liuzhou Motor: Drop in demand

“Demand of China’s med- and heavy-duty truck market may decline by 5 percent in 2012,” said Cheng Daoran, president of Dongfeng Liuzhou Motor. The company plans to sell 60,000 to 70,000 units this year including 14,000 trailers, 19,000 heavy-duty engineering vehicles, 13,000 medium trucks, 12,000 loading trucks, and 2,000 special-purpose vehicles. The company estimates sales of the M5 and M6, two of its major products, as 48,000 units, to be 80 percent of its 2012 sales total.

(Rewritten by Jennifer Chen)

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