MACAU – The 4th China (Macau) International Automobile Exhibition opened on November 7, 2014 at the Cotai Expo of the Venetian Macau Resort Hotel.
The three-day exhibition co-organized by the Macau Convention & Exhibition Association, Nam Kwong (Group) Co., Ltd. and the China National Machinery Industry Corp. showcased more than 400 models of 90 automobile brands from 15 countries on an exhibition floor space of 62,000 square meters.
Edmund Ho Hau Wah, former chief executive of Macau Special Administrative Region (MSAR), attended the opening ceremony of the show and visited Chinese brand booths accompanied by executives of the automakers.
In addition to three halls that displayed imports and super luxury cars, the exhibition dedicated Hall C for Chinese automakers, which include Dongfeng Motor, Chang’an Auto, GAC Motor, SAIC Motor, JAC, China North Industries Group, Great Wall Motor, Brilliance Auto, Zhengzhou Yutong Bus and Shenzhen Wuzhoulong Motors.
The State-owned Enterprise Electric Vehicle Industry Alliance of China, together with the country’s eight leading state-owned new energy vehicle makers, among them FAW and Potevio, participated in this year’s expo. Potevio also built an independent booth to showcase its strong R&D capability in the new energy sector.
BAIC, which attended the expo for the first time, displayed the Senova EV, the only one battery electric vehicle serving the APEC summit in Beijing, and the E150EV at the show.
Fourteen car distributors from Hong Kong and Macau displayed their entire collection of imported models. BMW’s recent secret model and the Audi S1 were also unveiled.
Prior to the opening of the Macau Auto Show, a seminar was held to discuss the industrial development of Chinese independent brands participated by executives of Chinese exhibitors and media representatives.
After 15-20 years of efforts, the quality of local independent brands has improved tremendously. Wu Song, president of GAC Motor, told the audience that the Trumpchi was No. 15 on the list of J.D. Power’s 2014 China Initial Quality Study (IQS), and has ranked first among Chinese local brands for the second time, followed by many joint venture brands. Wu believes that the quality of Trumpchi brand vehicles is better than many Korean brand models.
Zhang Baolin, president of Chang’an Auto, said that Chinese automakers should positively participate in global competition. Zhang believes that three factors including international strategy, talents, and standards and systems are necessary for Chinese brands to go global.
According to Zhang, Chang’an sold 2.12 million vehicles in the first 10 months of the year, up 22.9 percent, which is 16.5 percentage points higher than the industry average.
JAC president An Jin told the audience that the company has delivered more than 6,000 battery electric passenger cars to the market over the past four years and nearly 60 percent of private buyers have chosen JAC’s electric vehicles. JAC’s electric vehicle portfolio has covered passenger cars, buses and light trucks. An said that new energy vehicles will be JAC’s new growth driver.