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Auto Service Upgrading Causing 4S Dealers to Consider Used-car Direct Marketing

With the development of the auto market, it has become a focus for both automakers and dealers to consider how to upgrade the 4S dealers to the higher-level franchises with more service offers. In the Zhongshan car market, 4S dealers presently have engaged more in the direct marketing with consumers in the used-car business, rather than continuing the previous practice of swapping customers’ used cars and asking used-car business operators to purchase them. And the direct marketing of used cars has emerged as another trend of 4S dealers’ 5S ambition.

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