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Automotive brands’ aftersales service satisfaction index drops in China in 2013

BEIJING – Aftersales service satisfaction index of automotive brands operating in China saw a decline in 2013, according to the “2013 China Auto Brand Satisfaction Survey” released by Lansion Technology Co., Ltd. on November 28.

The average satisfaction index of Chinese independent brands on aftersales service dropped 28 points year-on-year to 776 points, and that of joint venture brands were 796 points, down 20 points. 

Additionally, luxury and imported automotive brands scored 819 points on average satisfaction index of aftersales service, 16 points less than that in 2012.

The Shanghai-GM Buick took the first position by scoring 846 points, followed by the Shanghai-Volkswagen and Shanghai-GM Chevrolet.

The “China Auto Brand Satisfaction Survey,” jointly launched by State-owned Assets Supervision and Administration Commission of the State Council, China Association of Environment Protection Industry and Lansion in 2005, has been published for nine years.

The 9th survey this year was based on date collected from 60 automotive brands and 24,987 drivers in 58 major cities in China. The perfect index of the aftersales service satisfaction is 1,000 points.

Aftersales service satisfaction index of automotive brands in China in 2013 (in points)

Luxury/import

index

Joint-venture

index

Independent

index

Volkswagen

861

Shanghai-GM Buick

845

SAIC Roewe

837

Mercedes-Benz

859

Shanghai-Volkswagen

841

FAW Car

821

Lexus

855

Shanghai-GM Chevrolet

832

Dongfeng-Yulon

820

Volvo

848

Shanghai-Volkswagen Skoda

823

Dongfeng-Aeolus

814

BMW

842

Beijing-Hyundai

822

Lifan

802

Porsche

832

FAW-Toyota

820

Haima

797

Audi

831

Dongfeng-Yueda-Kia

812

Chery

792

Acura

822

FAW-Volkswagen

809

Gleagle

783

MINI

817

Dongfeng-Nissan

808

Emgrand

782

Kia

813

Dongfeng-Peugeot

799

Tianjin-FAW

779

Chrysler

807

Chang’an-Ford

794

Chang’an

762

Hyundai

803

GAC-Honda

783

Englon

760

Land Rover

789

GAC-Toyota

781

Changhe

759

Cadillac

783

Dongfeng-Honda

771

Changfeng

757

Renault

772

Changhe-Suzuki

753

Great Wall

739

Subaru

759

SAIC-GM-Wuling

741

BAIC Motor

730

Infiniti

741

FAW-Mazda

740

Hafei

728

   

Chang’an-Mazda

738

Hawtai

721

   

Southeast Mitsubishi

733

BYD

711

   

Chang’an-Suzuki

730

Southeast

702

   

Dongfeng-Citroën

723

JAC

694

       

Brilliance

688

 

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