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BMW electrifies China NEV lineup with new models

CHENGDU, Sichuan – BMW Group launched the BMW i3 Battery Upgrade, i8 Protonic Red Edition and all-new 7 Series iPerformance (plug-in hybrid) – three model series totaling six model variants – at the BMW New Energy Vehicle Press Conference held on September 1 prior to the start of the Chengdu Motor Show 2016.

With the global debut of the locally-produced BMW X1 Plug-in Hybrid the next day and the BMW X5 Plug-in Hybrid already on the market, BMW Group now offers five NEV model series totaling nine model variants, the most offered by a luxury brand in China.

The company also announced that its i sub-brand will become an innovation platform and all model series in the BMW family will offer plug-in hybrid technology and those models will carry the “iPerformance” badge. The Group now has BMW as the core brand, M as a sub-brand representing sports and performance, and i sub-brand representing innovation and sustainable development.

“From compact cars to the upper segment we are providing the most extensive NEV product lineup to our customers in China,” said Olaf Kastner, president and CEO of BMW Group Region China. “It is not just the fuel efficiency and emissions, but also the emotional and attractive designs, luxurious cockpit, and above all electrified driving pleasure. This is special to our brand and integral part of our DNA. Our EVs and plug-in hybrids are defining industry standards in terms of safety, driving performance and intelligent energy management.”

BMW Group currently offers a “360° Electric” service to Chinese owners of its NEVs, including free wall charging pod and basic installation, 2-year or 1,920 hours of free service for semi-public community charging service and ChargeNow public charging with 1,500 pillar available by yearend (currently about 1,000 ChargeNow pillars are available). In addition, the BMW X1 Plug-in Hybrid offers an 8-year or 120,000-km battery pack warranty.

The BMW i sub-brand has sold more than 70,000 NEVs globally since the brand’s launch of the i3 and i8 in 2013, according to Kastner, and global sales in the first half of 2016 jumped 87 percent to 23,675 units.

Over the first eight months of this year, BMW Group sold more than 330,000 vehicles (including MINI) in China, up 10 percent year-on-year. 

SIDEBAR:

Model

Price (¥)

Range

Fuel Consumption

BMW i3 Upgrade Lifestyle

422,800

245 km

N/A

BMW i3 Upgrade Luxury

455,800

245 km

N/A

BMW i3 Upgrade REX

522,800

355 km

N/A

BMW i8 Protonic Red Edition

2,098,000

37 km (pure electric mode)

2.1L/100 km

BMW 740Le iPerformance

1,128,000

42 km (pure electric mode)

2.4L/100 km

BMW 740Le xDrive iPerformance

1,158,000

39 km (pure electric mode)

2.6L/100 km

BMW X1 Plug-in Hybrid

N/A

60 km (pure electric mode)

1.8L/100 km

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