BEIJING – The first MINI 4S dealership in Beijing will break ground in December this year, after the one established in Shanghai last November, according to a report in Beijing Morning Post.
As MINI’s lineup is growing in China, the brand’s sales channels are gradually departing from that of BMW.
The 12,000-square-meter MINI 4S dealership will be set up in Beijing’s Haidian District. The new dealership will provide sales and aftersales services and function as a MINI culture center and a fan club for its customers.
This 4S dealership is invested by Beijing Carson Auto Service Co., Ltd., which says the new shop will also be the biggest MINI flagship center in Asia.