SHENYANG, Liaoning – Brilliance Auto sold a total of 200,000 vehicles by December 14, 2006, 17 days ahead of schedule and up 79.6 percent over the same period in 2005. This performance has helped to make it one of China’s fastest-growing vehicle manufacturers, says the company.
The Shenyang, Liaoning Province-based company sold 58,074 Zhonghua sedans, up 545.8 percent over 2005. Its Splendor model, which went on sale March 18, 2006, sold 32,562 units, while the Grandeur sold 25,512 units, enjoying a growth rate of 221.8 percent after its price cut of ¥40,000 ($5,128) in January 2006.
By mid-December the company had sold 53,280 Jinbei Haise light buses, 10,056 Granse MPVs, and 56,565 Jinbei light trucks. Its BMW-Brilliance joint venture sold 22,092 locally-assembled 3- and 5-Series BMW sedans.
As the company celebrated its deal with HSO Motors Europe to export 158,000 mid-level Zhonghua sedans to Germany and other parts of Europe in late 2006, sales revenues were up to ¥29 billion by mid-December, up 48.9 percent year-on-year.
According to Brilliance Auto’s two-step development strategy proposed by its chairman Qi Yumin, Brilliance Auto plans to sell 280,000 vehicles in 2007 and achieve sales revenue of around ¥40 billion. By 2010, the sales target is 500,000 units, with expected annual income of around ¥80 billion from sales of vehicles, engines and components.