BEIJING – Chang’an-Ford revealed its new Escort model at Auto China 2014 in Beijing on April 20.
The model, which has the Chinese name “Furuisi,” is tailored specifically to the Chinese market.
Ford’s research led the company to “a sub-group of Chinese consumers in the compact car segment…looking for a sedan that is stylish without appearing arrogant or pretentious,” as stated on the automaker’s official website.
According to Marin Burela, president of Chang’an-Ford, which will produce the Escort, the company has thus geared its product to a specific demographic: young, modern families.
In keeping with this, the Escort features a spacious interior and a number of new tech features, which will appeal to the young family demographic. These include a 12-volt outlet in the rear for charging laptops, tablets and phones, as well as a USB charger in the front for mobile devices. The Device Dock can be used to integrate mobile devices with the car’s own entertainment system, and Connect Radio allows smart phones to connect to the radio via Bluetooth.
The Escort is powered by a 1.5L four-cylinder Ti-VCT engine, designed for both power and fuel economy, according to the official product web page. For further fuel economy, the Escort is also equipped with EPAS assisted steering technology, and battery technology geared toward reducing engine load.
Features of the Ford Everest Concept were also outlined. The Concept will lead to a large SUV model to be produced at JMC – Ford’s commercial vehicle investment in China.