BEIJING – China Auto Rental Holdings, Inc. (CAR), China’s largest car rental service provider, announced here on June 23 its Cloud Strategy, the focus of a five-year plan action involving implementation of technology RD, product design and service optimization.
It also reached a partnership agreement with soccer star David Beckham, who will be endorsing CAR in his first advertising agreement since ending his career as a soccer player on May 16, according to IMG Worldwide Inc., which brokered the deal.
Evolved from cloud concepts and technology, the core of the Cloud Strategy is to create fully shared resources of cars for a mobility experience anytime, anywhere, on-demand and pay-for-use, simple and convenient. With Cloud Strategy, CAR will provide individual customers with a diversity of vehicle models and a pleasant, convenient car hire experience, as well as provide corporate clients with one-stop, low-cost solutions and complete fleet management reports. It is expected to create a new trend of solutions to meet both individual and corporate car use demand in China.
Lu Zhengyao, chairman of CAR, said, “We are extremely pleased to have entered into this partnership with David, a global football icon. Together our goal is to promote healthy living, a commitment to sport and innovative solutions to car rentals. We at CAR are proud that David has agreed to support us in our future business initiatives.”
CAR, established in 2007 and named the most recognized car rental brand in China by Roland Berger Strategy Consultants, leads China’s car rental industry in scale, fleet size, network coverage and brand awareness. Shareholders also include Hertz Corp., Legend Holdings and Warburg Pincus. As of February 2013, CAR operated in 66 major cities, at 52 airports across China with approximately 700 service locations, serving more than 1 million customers and approximately 10,000 corporate clients.