China, the world’s No. 1 car market, accounted for 25 percent of Citroën’s total sales and two-thirds of the brand’s sales outside Europe in the first half of the year, according to a company news release.
Dongfeng-Citroën witnessed a growth of 16 percent in China in first half, outpacing the market’s 13 percent gain. The joint venture is expected to expand the number of its dealerships to 470 by yearend from 442 at the end of June.
Citroën set a new record in China with sales of more than 160,000 vehicles in first half. China and Europe were the biggest contributors to the brand’s global sales of 624,000 vehicles.
Sales of the New Citroen Elysée, launched in September 2013, and the C4 L, introduced in January 2013, reached 46,000 and 35,000 units in the first half respectively.
The premium brand DS, which has entered China for two years, sold 10,400 units, a dramatic increase compared with 1,000 units in the first half of 2013. China now accounts for 16 percent of the total sales of DS.
The local production of two cars, the DS 5 and the DS 5LS, contributed significantly to the positive performance of DS in the country.
During the past six months, 4,900 units of the DS 5 were sold, in line with the objectives. China saw sales of 4,900 units of the DS 5LS in three months after the model hit the market in March.
DS will launch its first SUV, the DS 6 Wild & Refined, by the end of September in China. The number of DS dealerships will be expanded from current 60 to 100 by the end of the year.