BEIJING – Chrysler China on September 15 launched the Jeep Compass to be sold as an imported SUV with the Chinese name “Zhinanzhe”. Simultaneous sales will begin in Beijing, Shanghai and Shenzhen.
With prices ranging from ¥249,900 ($32,800) to ¥289,900, the Compass has the potential to become a competitor to the locally-built models such as Honda’s CR-V, Hyundai’s Tucson and the imported Toyota’s RAV4, according to some analysts.
The company launched the Compass as Jeep’s first model with designs of both forward wheel drive and independent suspension. The SUV has a 2.4L gasoline engine, a maximum power of 125 kW and a peak torque of 220 Nm.
“The launch of the Jeep Compass is a milestone for the Jeep brand in the Chinese market, and we will bring more products to China,” said Simon Elliott, president and CEO of Chrysler Group (China) Sales Limited.
The U.S. automaker has already launched three SUV models in China, including the high-end new Grand Cherokee and Jeep Commander which were introduced this April.
Chrysler is also planning to produce the Jeep Compass locally, probably at its joint venture Beijing Benz-DaimlerChrysler Automotive Co., Ltd., according to Shanghai Securities Journal.