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Dietmar Voggenreiter heads Audi China

BEIJING – Audi AG established Audi (China) Enterprise Management Co., Ltd. (Audi China) on April 18, 2009 in Beijing, and Dietmar Voggenreiter, 39, was appointed as the first president and general manager of the new company.

Voggenreiter joined Horváth & Partners Management Consulting Co., Ltd. after he graduated from University of Stuttgart. Voggenreiter moved to Audi AG in 2002 and worked in central control unit. He was responsible for the company’s strategic planning from 2005 to 2006.

It is reported that the preparations to build Audi China had started since the end of last year. The business purpose of Audi China is to coordinate all Audi’s activities in the country, according to a company news release. Audi China will take charge of the former Audi’s Beijing office and its activities include sourcing in China, local development, testing electric software and entertainment systems, and improving immediate communications between Chinese and German shareholders.

On the other hand, FAW-Volkswagen Audi Sales Division will remain in charge of sales, marketing, dealer management, aftersales services and other operations of Audi in China.

Johannes Thammer, managing director of Audi sales division, will remain in charge of sales of both locally built and imported Audi models.

Audi entered the Chinese market in 1988 and sold about 120,000 vehicles in the country in 2008.

Audi currently have seven sales channel for the domestically manufactured new Audi A4L and new Audi A6L, the imported Audi A5/S5, Audi A8/S8, Audi Q7, Audi TT/TTS and Audi R8. The Audi Q5 is scheduled to enter production in China starting at the end of this year.


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