GUANGZHOU – Dongfeng-Nissan Passenger Vehicle Co. celebrated a milestone by producing its 500,000th car – a Nissan Teana – at its Huadu facility in Guangzhou on January 17.
“The 500,000th car underscores the solid strength of our Chinese operations and dynamic growth of Dongfeng-Nissan in a short span of four years,” said Mamoru Yoshida, president of Dongfeng-Nissan. “Looking ahead, Dongfeng-Nissan has plans to further grow our business as a major automaker in China.”
Dongfeng-Nissan has set itself the target of selling 300,000 vehicles in 2007, more than 50 percent more than the 197,915 units it sold last year. Sales in 2006 fell slightly short of the company’s 200,000-unit target, but nevertheless represented a healthy 19.15-percent increase over 2005.
Dongfeng-Nissan has revealed that it will introduce a brand-new model in the first half of the year to be sold for around ¥100,000 ($12,821). This will be the Nissan Note 1.6L subcompact that is already on sale in Europe and Japan. The Note will compete with Honda’s Fit and Volkswagen’s Polo.
The automaker said it will also add 60 full-service dealerships this year, bringing the total to 310 sites by the end of 2007.
Dongfeng-Nissan currently has two car assembly plants in China, the Guangzhou facility and the Xiangfan plant in Wuhan, Hubei Province.