ST. LOUIS – The parent company of Enterprise Holdings announced on March 29 that it is making a strategic investment and reaching a global affiliation agreement with China-based eHi Auto Services, marking its official entry into the Chinese auto rental market.
The investment and agreement, representing an approximately 15 percent stake in eHi, provide Enterprise Holdings representation on eHi’s board of directors. Enterprise Holdings will offer eHi’s services to its business and leisure customers whose travels take them to China, including all tier-1 cities – namely Beijing, Shanghai, Guangzhou and Shenzhen. Further, eHi’s customers will have worldwide access to Enterprise Holdings’ portfolio of brands, including at the Los Angeles, San Francisco and Vancouver international airports initially.
eHi, a leading Chinese car rental services provider, operated a fleet of more than 7,600 vehicles and served both individual and corporate customers from 383 locations in 48 cities across China at the end of 2011. Enterprise Holdings owns and operates the National Car Rental and Alamo Rent A Car brands, as well as its flagship Enterprise Rent-A-Car brand in North America.