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Eric Li: Number of Denza dealerships to triple by yearend

We plan to triple the number of Denza dealerships by yearend, said Eric Li, vice president of Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT) responsible for sales and marketing.

Denza is BDNT’s first vehicle brand and the first Denza brand model hit the market at the end of last year.

“Currently, we have three dealerships in Beijing, Shanghai and Shenzhen,” Li said. “A new store in Hangzhou will be open at the end of the month. We also plan to open a store in Nanjing and the 2nd store in Beijing next month. A number of stores in cities including Tianjin, Guangzhou, Wuhan and Xi’an will be operational in the third quarter,” Li continued. “In addition, some local competitive dealers in Qingdao, Dalian, Changsha, Kunming, Chengdu and Chongqing as well as some tier-2 and some other provincial capital cities are also negotiating with our company for business cooperation,” he added.

“Actually, we are a little bit late in building EV charging stations. We should have started it last year,” Li said bluntly when talking about charging issues. “Charging facilities should be prepared in advance on the basis of vehicle sales and distribution network.”

According to Li, Denza is utilizing charging poles built by State Grid Corp. of China, China Southern Power Grid Co. and Potevio. Besides, the company has also promoted construction of charging facilities exclusively for Denza cars, said Li.

Li believes that building charging facilities on expressways will be easier and cost-effective than in cities because the expressway route is fixed and land is cheaper there than in cities.

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