BOULOGNE-BILLANCOURT, France – Florence de Goldfiem was appointed communication, public affairs and CSR project director of Renault China on March 16, according to a statement issued by the French carmaker on March 31.
Working for the Asia-Pacific region, she will report on operational matters to Jérôme Stoll, member of the Executive Committee and Executive Vice President, Chief Performance Officer. On functional matters, she will report to Mouna Sepehri, member of the Executive Committee and Executive Vice President, Office of the CEO.
Born in 1967, de Goldfiem has a degree in law and a master’s degree in political science. She started her professional career as Economics Correspondent for La Revue Française de Logistique before becoming Editor-in-Chief of Flotte Automobile magazine. After working as head of Department at L’Usine Nouvelle and as Assistant General Secretary for AFPA (Association Française de la Presse Automobile), she was appointed Deputy Editor of Le Parisien newspaper’s Economy supplement in 2005. She worked then as a columnist for Les Echos and Le Monde. A specialist of the automotive industry, she wrote ‘L’Automobile est l’Avenir de l’Homme!’ The Automobile: the Future of Mankind! . In 2011, Florence was named Director of Communication for the Renault group, with responsibilities covering external communication, public relations, internal communication, management of communication staff, communication strategy and the editorial desk.