Geely’s latest model, the Emgrand GL, was launched on September 20. With a wheelbase of 2,700 mm that is 50 mm longer than the previous generation Emgrand and same as that of the Chevrolet Cruze, Honda Civic and Toyota Corolla, Emgrand GL will be available in 1.3T and 1.8L versions priced from ¥78,800 to ¥113,800.
According to data from CBU Analytics, Geely’s NL-3 launched in March and Emgrand GS in May pushed the registration volume of Geely into strong growths of 54.55 percent in March and 80.84 percent in June despite a slump in Q1 2016 and more than offsetting the 35.95 percent drop in H1 2016 sales of the GX7 SUV. Launched in late August, the Vision SUV, positioned below the Geely NL-3, will compete head on with the Haval H6 and Trumpchi GS4.
Sales of Geely’s passenger car lineup increased 6.31 percent in H1 2016, and the top 5 bestselling models were the New Emgrand, Vision, King Kang, GC9 launched in 2015 and GC7. In H1 2016, New Emgrand sales slightly increased 5.92 percent, King Kang sales increased 16.13 percent, GC7 was tailing off, while GC9 and Vision sales already reached 90.61 and 99.61 percent of their total registration volume in 2015 respectively. Following the NL-3, Vision SUV and Emgrand GS, Emgrand GL was launched to replenish Geely’s passenger car lineup to create another growth point besides SUVs.