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Geely buys Volvo in biggest overseas foray

BEIJING – Zhejiang Geely Holding Group, China’s No 10 automaker, sealed a binding deal on Sunday to buy ailing Swedish luxury car brand Volvo from US giant Ford for $1.8 billion.

“Today represents a milestone in the history of Geely,” Geely Chairman Li Shufu told a news conference, adding that Volvo will remain a separate company with its own management team based in Sweden.

The agreement was signed between the two automakers in Goteborg, Sweden.

The deal is China’s biggest overseas auto purchase and represents the most ambitious move by a homegrown auto brand, said analysts.

Ford has been trying to sell Volvo since late 2008 to focus its resources on managing its core Ford, Lincoln and Mercury brands. The sale deal is expected to free up cash for the No 2 US automaker.

Geely, an independent automaker that has struggled to raise its profile in overseas markets, has long coveted a stronger foothold in Europe.

It was chosen by Ford as the preferred bidder for its loss-making Swedish unit in October 2009.

Li is already planning a factory in Beijing which will make 300,000 Volvo cars, or as many as are now made abroad.

According to the agreement, the acquisition will offer Geely, a producer with lower-end image, access to a high-end brand and technology it needs to compete with much bigger rivals in China.

“The acquisition is a milestone in China’s automobile industry, especially when Chinese automakers are considering overseas expansion,” said Jia Xinguang, an independent auto analyst.

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