Priced at ¥43,900-¥53,900 ($5,800-$7,100), the GWPeri is expected to do well in the fiercely contested mini car segment. The GWPeri is Great Wall Motor¡¯s first car model. ¡°Great Wall Motor aims to produce globally competitive models,¡± said Wang Fengying, president of Great Wall Motor.
The company also launched the Cowry, its first MPV product, at the show. It was unveiled in late October and its price will be at ¥116,800-¥136,800.
Great Wall Motor showcased its product lineup including the Florid, Coolbear and i7 at the event, which will hit the market in the next few months, according to the company.
It was Great Wall Motor¡¯s first exhibition since it started using its new company logo on October 29. With a series of new launches, the former SUV specialist is stepping up efforts to become a full-fledged automaker.
The Hover CUV, the flagship model of Great Wall Motor, posted a sale of 41,870 units from January to September this year, taking up a market share of 15 percent.