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Hironori Kanayama becomes GAIG-Honda’s GM

GUANGZHOU – Hironori Kanayama has replaced Eiji Okawara to become general manager of GAIG-Honda (formerly called Guangzhou-Honda) Automobile Co., Ltd. starting on April 1, according to a company news release.

Eiji Okawara has moved back to Japan and will work as general manager of Honda’s production technology unit in his home country.

Okawara was appointed general manager of GAIG-Honda in April, 2007. During his tenure in the past two years, GAIG-Honda introduced the eighth generation Accord, new Fit and City Fengfan to the China market and set up Guangzhou Honda Research & Development Co., Ltd. (GHRD), which in 2008 developed two concept cars with the Linian brand, the first independent brand built by a joint venture in China. The first Linian brand model is scheduled to hit the market in 2010.

Hironori Kanayama served as the first sales manager of GAIG-Honda from July 1998 to September 2003. Later on, he was appointed general manager of Honda Automobile (China) Co., Ltd., and in October 2007, he was transferred back to Japan to work as director of Chinese operation department.

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