BEIJING – Joseph Liu has been appointed vice president of Chang’an-Ford Automobile Co., Ltd. effective November 1, according to a report on AutoMarketing.
Liu succeeds Wesley Liu, who returned to Ford Motor (China) for a new assignment.
Liu is mainly responsible for marketing, sales and service at Chang’an-Ford. He reports directly to Marin Burela, president of Chang’an-Ford.
Prior to the new position, Liu had been vice president of sales & marketing of Ford Motor (China) since the end of July, covering two joint ventures of Chang’an-Ford and JMC as well as Lincoln brand. Before that, he served as vice president of sales & marketing at GM Asia Pacific and executive vice president of SAIC-GM. In 2000, he was appointed president of GM Taiwan and then transferred to mainland China as executive director of product planning and marketing responsible for the product planning and marketing promotion of the Buick brand.
Liu also served at Ford Lio Ho Motor Co. in Taiwan for 15 years since graduating from the Chinese Culture University with a master degree and took many key positions in product planning and marketing department including vice president of the company.