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Li Shufu: safety No. 1 priority at Geely

Geely’s dream is to build safe, healthy, smart and connected vehicles and safety is Geely’s No. 1 priority, according to Li Shufu, chairman of Geely Holding Group.

“Some say vehicles are now safe enough with features like ABS and airbags. But I don’t think so,” said Li. He believes safety cannot be emphasized more. What really matters is the value a company cherishes. Safety as the core in product R&D must be deeply rooted in the company’s gene, he suggested.

He made it clear that when other requirements such as luxurious appearance or cost conflict with safety in the design process, Geely resolutely chooses safety over others.

Health is another major focus for Geely when building cars. Vehicles should be built environmentally friendly, be guaranteed of inside air quality and comfort while in operation.

As for smartness and connectivity, Li believes the essence is to ensure safety and health. Technologies on the aspect will develop endlessly and vehicles as the best carrier of artificial intelligence practice would evolve at last to be smart enough as mankind.

He cited Volvo’s XC90 as an example to tell the promising future of safe, healthy, smart and connected vehicles.

But he reminds that “for auto enterprises, they should think on how to better play their roles, how to realize cross-industry collaboration and development and how to build their platforms. That’s the top priority.”

Geely also strives on building its own mobility platform. Caocao is a car sharing service platform Geely built as a starting point for its transformation from an auto maker into a transport service and information provider. 

“Since 2007, we decided on strategy transformation, no longer simply engage in price wars, but to fight wars on technology, brand, quality, service and corporate ethics with price edge maintained,” said Li.

Although EVs would replace traditional gasoline vehicles as a future trend, it does not mean there is no future for traditional OEMs. Many have transformed into high-tech companies with new technological advantages while maintained their traditional competitiveness, according to Li.

“Good luck to all the Teslas out there,” said Li.

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