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Mercedes-Benz opens new training center in Shanghai

SHANGHAI – Mercedes-Benz inaugurated its new Shanghai training center, the brand’s largest passenger car training site globally on July 22, according to a company news release.

The facility is capable of providing 140,000 Participant Training Days per year. A total of 220,000 Participant Training Days will be provided annually in the country by the new training facility and four other training centers that located in Beijing, Guangzhou, Xi’an and Chengdu.

“Our all-new Shanghai training site demonstrates our commitment to our Chinese customers and our ambition to raise the bar in sales and service quality in the Chinese automotive industry,” said Hubertus Troska, member of the Board of Management of Daimler AG responsible for China.

The new center covers an area of 11,250 square meters, and features state-of-the-art training equipment and an IT infrastructure that is suitable for large-scale training on all retail software systems. 

In addition to a 800-square-meter large designated event space that can accommodate up to 400 people and six display cars, the center boasts 20 multi-purpose theory training rooms, 10 combined practical training rooms for technical repair and body training, and even a true-to-life reception space with up to three vehicles on display that follows Mercedes-Benz’s latest retail standard. 

“Our new Shanghai facility is strong testament to our dedication to dealership training and certification. It also represents the next step in our quest to exceed customer expectations,” said Nicholas Speeks, president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd. (BMBS).

The strengthening of Mercedes-Benz’s Chinese training infrastructure goes hand-in-hand with the company’s fast-pace network initiative in the country.

The company plans to open100 new dealership outlets through 2014, of which 65 percent will be in fast-growing lower tier cities. By the end of the year, the brand will have more than 400 outlets across the country.

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