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Mercedes-Benz retail prices go up

Retail prices of imported and domestic-made Mercedes-Benz luxury cars and SUVs in China went up by as much as ¥132,000 ($16,500) on April 12, according to a joint announcement made by Mercedes-Benz China Ltd. and Beijing Benz-DaimlerChrysler Automobile Co., Ltd. (BBDCA)


The two companies cited the new consumption tax rates, which went into effect April 1, as the reason for the price hike.


The price of the imported S500L, the most expensive Mercedes-Benz model sold in China, increased the most, from ¥1,618,000 to ¥1,750,000. Prices of 21 other imported models sold in China, including C, E, S, SL, CL, CLK, SLK-Class sedans and ML-Class SUVs, also went up by different levels.


Customers will also have to shell out ¥19,800 more for the domestic-made E280, which has a new sticker price of ¥639,800. The price of the other domestic-made model, the E200K, however, remains unchanged at ¥525,000.


The E280 and E200K were launched last December by BBDCA. First quarter 2006 sales of the two models reached 1,697 units.


The price hike of Mercedes-Benz in China comes less than two weeks after BMW had done so on its vehicles on April 1. Audi, the traditional leader in the luxury car segment in China, has yet to make a decision on whether to increase its vehicle prices.

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