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November SUV registrations account for 25 percent of PV market

China SUV registrations totaled 327,000 units in November 2014, a month-on-month increase of 3.8 percent. The share of SUVs in the entire passenger vehicle market (excluding microvans) reached 25 percent, up 2 percentage points from the previous month.

The number of passenger cars registered in November was 930,000. The share of passenger cars in the PV market reached 71 percent, down 2 percentage points from October. MPVs registered in the month were 56,000 units, occupying only 4 percent of the passenger vehicle market.

Mid-sized SUVs ranked first with 142,000 units registered in November, followed by small SUVs (74,000 units) and compact SUVs (67,000 units). The top three kinds of SUVs accounted for 43, 23 and 21 percent of the total registered SUVs in the month.

SUV registrations of Chinese, Japanese, European, American and Korean brands were 154,000, 59,000, 52,000, 31,000 and 31,000 units respectively, occupying 47, 18, 16, 10 and 9 percent of the total registered SUVs in November.

Economic strength, traffic conditions, trade-ins, leisurely lifestyle and enhanced power of consumption boosted sales of SUVs in many provinces.

Table 1: Top 10 provinces by volume of registered SUVs in November

Rank

Province

Volume (in units)

1

Guangdong

33,000

2

Shandong

24,000

3

Jiangsu

24,000

4

Zhejiang

21,000

5

Henan

18,000

6

Sichuan

17,000

7

Hebei

16,000

8

Hubei

16,000

9

Hunan

13,000

10

Anhui

12,000

Chinese brands performed well in November with four local manufacturers including Great Wall, Chang’an Auto, Chery and JAC ranking among the top 10 automakers by volume of registered SUVs.

Table 2: Top 10 automakers by volume of registered SUVs in November

Rank

Automaker

Volume (in units)

1

Great Wall

48,000

2

Beijing-Hyundai

22,000

3

Shanghai-Volkswagen

19,000

4

Chang’an Auto

17,000

5

Chang’an-Ford

16,000

6

Dongfeng-Nissan

16,000

7

Shanghai-GM

15,000

8

Chery

15,000

9

FAW-Volkswagen

14,000

10

JAC

12,000

Four Chinese brand models were listed among the top 10 SUV models by registration volume in November. They were the Great Wall Haval H6, Great Wall Haval H2, JAC Refine S3 and Chang’an CS75. Two compact SUVs, the Great Wall Haval H2 and the JAC Refine S3, performed especially well in competition with numerous joint venture brand models.

Table 3: Top 10 SUV models by volume of registration in November

Rank

Model

Volume (in units)

1

Great Wall Haval H6

27,000

2

Volkswagen Tiguan

18,000

3

Honda CR-V

11,000

4

Ford Kuga

10,000

5

Great Wall Haval H2

10,000

6

JAC Refine S3

10,000

7

Hyundai ix35

10,000

8

Toyota RAV4

10,000

9

Nissan X-Trail

10,000

10

Chang’an CS75

9,000

 

 

 

 

 

White, black and brown are the most favored colors in November. The number of registered SUVs in these three colors was 170,000, 53,000 and 34,000 units respectively, accounting for 52, 16 and 10 percent of the total SUVs registered in the month.

Customers disliked pink, purple and blue SUVs in November. The number of registered SUVs in these three colors was less than 500, 1,000 and 2,000 units respectively, taking no more than 1 percent of the total SUVs registered in the month.

(Rewritten by Katrina Dong based on author’s article published on auto.sina.com.cn)

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