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SAIC-Iveco-Hongyan to achieve sales of 32,000 HD trucks in 2014

CHENGDU, Sichuan – SAIC-Iveco-Hongyan Commercial Vehicle Co. announced a sales goal of 32,000 heavy-duty trucks in 2014 at its business conference held on December 28, which were attended by more than 1,100 dealers and cooperators, reported

The company sold 28,000 heavy-duty trucks in 2013, up 65 percent year-on-year, with an increasing rate atop the industry.

“The market share of SAIC-Iveco-Hongyan reached 3.6 percent in 2013, up 0.9 percent year-on-year,” said Cao Zongqiang, president of SAIC-Iveco-Hongyan sales department. The company sold 3,643 road trucks in 2013, up 105 percent on a yearly basis. Trailer sales saw an increase of 133 percent to 3,252 units. The company also sold 21,886 engineering trucks last year, up 74 percent compared with the same period of 2012. Sales of the Hongyan brand new King Kong self-dumpers saw an increase of 12,239 units, up 73 percent year-on-year, and the Hongyan Gelyon self-dumpers sold 3,293 units, up 94 percent.

The company also realized two important breakthroughs last year. Sales of the new Gelyon and King Kong accounted for 80 percent of the company sales with the old Gelyon accounting for less than 20 percent. The successful products upgrading built a solid foundation for the sustainable development of the company. The medium- and high-end heavy-duty truck sales exceeded 9,000 units in 2013. The platform with SAIC-Fiat Cursor9 and Cursor13 engines developed rapidly in 2013 with the dependability, comfort, low noise, and fuel efficiency further recognized by the consumers.

According to Xiong Weiming, president of SAIC-Iveco-Hongyan, the macro economy will be stable in 2014. However, with large number of State III vehicles sold in advance in the second half of 2013, the 2014 market will be negatively impacted. “We predict a demand of 750,000 heavy-duty trucks in 2014, down 2.6 percent year-on-year.” “Sales of trailers, self-dumpers, and loaders and special-purpose vehicles combined are estimated to reach 255,000, 255,000 and 240,000 units in 2014 with sales decrease of 4.9, 5.2 and 5.1 percent respectively.”

Although not optimistic about the whole market’s trend, SAIC-Iveco-Hongyan “plans to sell 32,000 heavy-duty trucks with a market share of 4.3 percent, including 4,500 road trucks, 22,800 engineering trucks, 1,500 special-purpose vehicles, and 3,200 export trucks,” said Cao.

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