SHANGHAI – Shanghai Automotive Industry (Group) Corp. (SAIC), one of the biggest Chinese vehicle manufacturers, exhibited the Roewe N1 concept and the MG6 hatchback at the Shanghai auto show in late April.
SAIC now owns both Roewe and MG brands, descendants of what was once known as MG-Rover. The automaker tries to differentiate between the two brands: MG is “passion, personality and fun,” while Roewe stands for “taste, science and technology.”
The Roewe N1 concept car is said to be a “3G car” as it uses the latest digital technology. With the help of 3G network, real-time traffic alerts and more precise navigation become a possibility.
The MG6, an A-segment model, is the third new product under MG brand after it was bought by Nanjing Automobile Corp. (NAC). After NAC was acquired by SAIC in 2007, the MG brand has been integrated into SAIC’s product lineups. SAIC said it will sell the MG6 globally later.
Both the MG6 and the Roewe N1 are based on the Roewe 550 platform, which is a shortened version of the Rover 75 mechanical base.
SAIC sold 5,507 units of the Roewe 750 and the Roewe 550 sedans in March of this year, according to CBU-Autostats.