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SAIC unveils new CV brand MAXUS Datong

SHANGHAI – SAIC Motor Corp. Ltd. (SAIC) officially unveiled its new commercial vehicle brand MAXUS Datong on February 28 at Shanghai Science & Technology Museum, local media reported.

The MAXUS Datong brand will cover a whole series of commercial vehicles ranging from heavy-duty trucks, light trucks to large and light buses. The first models, including school buses, shuttle buses and light buses which are mainly for postal service, tourism business and logistics, are expected to make their debuts at the upcoming Shanghai auto show in April and hit the market before yearend.

The MAXUS brand originates from British light commercial vehicle manufacturer LDV, which SAIC acquired in 2009 after the Birmingham-based company went into receivership.

The new MAXUS vehicles reportedly will be produced in the former Shanghai Huizhong’s Wuxi factory, with an annual output capacity of 200,000 units.

According to Xiao Guopu, vice president of SAIC, the company plans to sell 400,000-500,000 vehicles under the MAXUS Datong brand by 2015, covering both buses and trucks.

Apart from planning a big push to the domestic market, a big export order of the new brand has been signed as well.

Rolling out MUXUS Datong was a significant step for SAIC’s commercial vehicle strategic planning and it is another international brand subsequent to the releases of the Roewe and MG. 

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