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Sales analysis of China’s SUV and MPV segments in 2012

 

SUV

Sales of locally produced SUVs in China rose by 23.1 percent year-on-year to 1,818,307 units, according to CBU-Autostats. Combined sales of the top 10 models came up to 1,120,359 units, accounting for 61.6 percent of the total segment (Table 1).

 

 

Sales of Chinese brands were 704,587 units, up 37 percent compared to 2011. Their market share grew by nearly 4 percentage points to 38.7 percent. It is worth mentioning that the combined sales of Great Wall Haval series totaled 244,704 units, up 64.23 percent.

Combined sales of the top 10 SUV models were 515,901 units, taking up 73 percent of the total SUV sales (Table 2).

 

 

Sales of locally produced Japanese SUVs declined 3.6 percent to 498,054 units. Their market share was also down by nearly 6.5 percentage points to 27.4 percent (Table 3).

 

 

Korean SUV sales reached 281,512 units, up 13.2 percent, but their market share dropped by 1.4 percentage points to 15.4 percent (Table 4).

 

 

Sales of locally produced German SUVs increased 64 percent to 301,271 units, accounting for 16.5 percent of the total. The number is up by 4 percentage points compared to 2011, thanks to the newly localized version of Mercedes-Benz GLK300 and BMW X1 in 2012 (Table 5).

 

 

American brands in this segment also experienced a considerable growth of 135 percent, or 32,874 units. Their market share increased by 0.8 percentage point to 1.8 percent compared to 2011.

Dongfeng-Peugeot in January 2013 launched its first locally produced SUV model, the 3008, which is the first French SUV assembled in China.

 

MPV

Sales of locally produced MPVs in the country rose only 0.6 percent compared to 2011, to a total of 513,273 units, according to CBU-Autostats. The top 10 models accounted for 83.4 percent of the total sales, or a total of 428,066 units. Six Chinese MPV models were among the top 10 list. (Table 6).

 

 

Sales of Chinese brands were 339,338 units, an increase of 2.32 percent. Their market share rose by 1.07 percentage points to 66.1 percent.

Combined sales of the top 10 Chinese MPV models were 324,627 units, accounting for 95.66 percent of the total MPV sales (Table 7).

 

 

Sales of locally produced Japanese MPVs grew by only 2 percent to 67,686 units, accounting for 13.2 percent of the total MPV sales (Table 8), up slightly 0.17 percentage point compared to 2011.

 

 

Sales of American brands were down by 6 percent to 65,834 units, representing a market share of 12.8 percent, down by 0.9 percentage point.

Sales of locally produced German MPVs declined 3.3 percent to 40,415 units, and their market share dropped by 0.3 percentage point to 7.8 percent.

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