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Scania China’s Mats Harborn to speak at 2011 Heavy-Duty Seminar in Beijing

BEIJING – Mats Harborn, chief representative of Scania China Strategic Center and executive director of Scania Sales (China) Co., Ltd. has confirmed that he will speak at CBU/CAR’s 2011 Heavy-Duty Seminar Affordability, Efficiency, Technology and Branding — Confronting a Slowed Heavy-Duty Market in China, to be held on October 17-18, 2011 at the Westin Beijing Chaoyang Hotel in Beijing.  

Mats has worked for Scania China in various positions for nearly 20 years. He is also the chair of the Swedish Chamber of Commerce in China, chair of the Commercial Vehicle Committee of the European Union Chamber of Commerce in China, and a board member of the European Automobile Manufacturers Association (ACEA) in China. Mats had also served as the Chief Representative of Svenska Handels Banken (Commercial Bank of Sweden) in China, and a commercial counselor at the Embassy of Sweden in Beijing. Mats loves Chinese culture and painting, and lives with his wife and children in Beijing. Mats is also a fluent Chinese speaker.

At our 2010 Heavy-Duty Seminar Joint Venturing in China’s Heavy-Duty Market: Current Challenges and Future Opportunities, held on December 13, 2010 in Beijing, Mats gave a speech titled “Understanding China’s Heavy-Duty Truck Market” and addressed that what Scania does in China is not merely selling trucks and buses but to provide a more efficient transportation to society.
Mats’ full speech transcription in Chinese can be found at:特稿  

Scania, one of the world’s leading manufacturers of trucks and buses for heavy transport applications, operates in over 100 countries and regions and has maintained a record of more than 70 straight years of profitability. Scania Sales (China) was established in 2007 and mainly engages in the import of vehicles and parts and components. Scania also has a technical center, training center and parts distribution center in Shanghai, and eight major sales and service outlets throughout China.

China’s heavy-duty market is slowing down significantly after a robust year in 2010. Heavy-duty truck sales in the first four months totaled 396,453 units, up only 3.3 percent from the same period last year. Semi-tractor trailers, the fastest growing segment, saw sales drop 24.64 percent, in sharp contrast to the staggering 365 percent growth in the same period of 2010.

It is likely, as was predicted by analysts at last year’s seminar, that the market may see a negative growth this year. It will be meaningful for executives and analysts to get together again this year to discuss recent developments and find out how to confront the new challenges.

These are the reasons why we believe the best theme for our 2011 Heavy-Duty SeminarAffordability, Efficiency, Technology and Branding — Confronting a Slowed Heavy-Duty Market in China.

The 2011 Heavy-Duty Seminar will kick off with a welcome dinner on October16 (Sunday 19:00-21:00) and feature a cocktail reception on October 17. The one-and-half day general session will again feature keynote addresses from CEOs of multinational and domestic manufacturers and suppliers, government officials, industry analysts as well as a round-table discussion, with simultaneous interpretation.

As in the past, the 2011 Heavy-Duty Seminar will be covered by our weekly e-newsletters CBU-Auto (English) and Zhongguo Qiche Yaowen (Chinese,, our new bi-weekly newsletter CBU-HeavyDuty (English), and our monthly magazine China Automotive Review ( It will also will also be broadcast live by leading Chinese automotive portals and covered by international and local business and professional media through our free media attendance program.  

Since 1996, CBU international conferences and seminars have evolved into a unique gathering of Chinese and multinational executives. They have become both value-added industry events for in-depth discussions of the China market and high-level networking opportunities.

Our 2010 Heavy-Duty Seminar was successfully held in Beijing last December with the largest scale nationwide, attracting over 150 attendees and 14 speakers from local and multinational companies.

CBU/CAR is also planning to hold our third annual Global Automotive Symposium (GAS 2012) on April 24-25, 2012 at the Westin Beijing Chaoyang Hotel in Beijing, to discuss Sales, Distribution and Aftersales Service − Opportunities of China’s $80 Billion Aftermarket.

For details of our 2011 Heavy-Duty Seminar or GAS 2012, please visit our websites at or, or contact Mr. Ning Ma or Mr. Lei Xing, our conference coordinators, at 010-84682019#102 /116 or email us at

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