Shanghai-Volkswagen recently rolled off a new generation of the Polo, according to a company news release.
The model comes in hatchback and notchback variants as before, but the company has named the hatchback “Jinqing” (Passion) and the notchback “Jinqu” (Forging Ahead).
The new names are adopted to differentiate marketing positions and target customers of the new model, said the news release. The hatchback will target private individuals who are more sentimental while the notchback those who are more rational.
The new Polo, both in terms of exterior and interior design, is the result of synchronized efforts of a team from Shanghai-Volkswagen and Volkswagen, according to Shanghai-VW president Chen Zhixin.
The model looks sportier on the exterior compared with the previous one, especially the U shaped front grille, which closely resembles the Passat Lingyu, the company’s mid-level sedan launched last November.
In the first four months of the year, sales of the Polo rose by more than 80 percent year-on-year to about 12,000 units, thanks to Shanghai-Volkswage’s aggressive market promotions at the beginning of the year. Lei Xing