BEIJING – Shanghai-Volkswagen unveiled the New Midsize Coupé (NMC) concept car, a unique 4-door coupé unlike any other in its class, at Auto China 2014 in Beijing on April 20.
The NMC brings together all the components of a coupé design. The low (1,422 mm) and wide (1,838 mm) body provides for a low center of gravity. Wider than a Passat, shorter and lower than a Jetta and weighing less than a Jetta, the NMC concept will provide consumers with comfort of a sedan and high performance of a sports car.
“Through the NMC, you can see our future design concept. In 2006, also at the Beijing Auto Show, we unveiled the Neezo Concept. Its extended models have formed the Lavida family, which is one of the best-selling passenger car models on the market,” said Zhang Hailiang, president of Shanghai-Volkswagen. “We believe in the near future the models in production extended from NMC will also help Shanghai-Volkswagen to cater to consumers at different consumption levels.”
The production version of the NMC is expected to go into production in 2016 in several countries including China and Mexico.
Shanghai-Volkswagen also unveiled the New Škoda Octavia, the latest generation of Škoda’s best-selling model in China since the brand began local production in 2007. Based on Volkswagen’s MQB platform, the model is equipped with either a 1.4TSI or 1.6L engine, with 7-speed dual-clutch transmission, Tiptronic 6-speed automatic transmission or 5-speed manual transmission.
“As Škoda’s largest individual market and the worldwide number one growth market, China is a central pillar in our global growth strategy,” said Škoda CEO, Prof. Dr. h.c. Winfried Vahland. “The new Škoda Octavia, the third generation of our best seller, will be launched in the Chinese market in May. We want to convince our Chinese customers of our brand’s good values and to continue to grow powerfully with the most advanced and strongest Škoda model range ever. As part of our growth strategy, we have set ourselves the goal of increasing deliveries to customers in China to more than 500,000 vehicles per year. We are building on the longstanding and close partnership we have with Shanghai-Volkswagen to achieve this goal.”
Shanghai-Volkswagen sold 512,364 vehicles in the first quarter of 2014, including 61,485 units of Škoda cars, up 25.3 and 15 percent respectively. Škoda brand sales in China were up 7.1 percent to a quarterly high of 64,395 units.