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Skoda Superb Haorui to hit China market in H2 2009

On a spacious Skoda’s booth opposite to Audi’s in Hall W2 stood 14 shining models for display. Amid the roaring music and dancing Skoda unveiled its locally produced Superb Haorui (meaning “immensely open-minded” in Chinese) on the opening day of the Auto Shanghai 2009. This is the third flagship model in Skoda family that has been introduced to China by Shanghai-Volkswagen following the previous Octavia Mingrui and Fabia Jingrui series.

The introduction of the Superb Haorui is a major step of the company for its further expansion on the China market, where it plans to launch one new model each year.

With its two engine options of 1.8 TSI (6-speed manual/automatic transmission) and 2.0 TSI (6-speed automatic), the brand-new Superb (B-Class) embodies a sense of luxury and elegance along with excellent interior design and serves as a green mid-sized sedan under the concept of fuel efficiency and environmental protection.

“China market is growing fast despite the global economic slowdown,” said Winfried Vahland, president and CEO of Volkswagen Group China at the press conference. “In the first quarter of this year Volkswage’s Skoda sales figure has exceeded our expectation.” He told the media that in March alone, Skoda sales surged to a record high of 8,800 units, up 42 percent over the previous month. Sales numbers of Skoda Octavia Mingrui and Fabia Jingrui rose 48 and 27 percent respectively from February.

Last year Skoda China delivered a total of 59,000 vehicles to its customers via 200 dealers and service outlets in China. It is planning to expand the Skoda sales network to 230 showrooms by the end of this year. The company strategy of multiple brands could enrich the product range to drive up its market share. It is likely to increase the group sales significantly when Superb Haorui hit the market late this year. Skoda Auto said China has the opportunity to outstrip Germany as its biggest market next year, benefiting from a more complete product lineup and favorable government policies in the country.

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