The Supervisory Board of the Borgward Group AG has appointed Ulrich Walker, former chairman and CEO of Daimler North East Asia, as chairman of the Board of Management and CEO of the Borgward Group AG, according to a company news release.
As chairman and CEO of the Borgward Group AG, Ulrich Walker will be in charge of the global operations and management, executing the long-term strategy for brand development and marketing as well as supervising the R&D, design, manufacturing and global sales.
“Ulrich Walker has a profound industrial background and broad knowledge of the premium automotive segment in Germany”, said Christian Borgward, chairman of the Supervisory Board of the Borgward Group AG.
“Ulrich Walker gained a lot of insights into global markets, especially in Asia and other emerging markets. He is the best candidate for leading Borgward growth globally,” said Borgward’s investor Foton, a Chinese automaker.
The global headquarters of Borgward will be located at the Citygate Building in Stuttgart.
Ulrich Walker has graduated as mechanical engineer from the University of Stuttgart. During his 35 years career, starting as an engineer, he worked in executive positions in manufacturing, marketing, product planning, quality management, sales and aftersales at Daimler, thus accumulating rich experience in international automotive brand operations and management.
From 2000 to 2004, Walker was member of the Board of Mitsubishi Motor Corp. and responsible for R&D, Production, Product planning and Procurement.
From 2004 to 2006, Walker worked as president and CEO of smart and was member of the Board of Directors of the Mercedes Car Group. In this time, Ulrich Walker got smart back on course successfully, integrated smart into the Mercedes Car Group and introduced smart into the U.S. and Chinese market.
From 2006 to 2013, Walker was chairman and CEO of Daimler North East Asia. During his seven years tenure he was in charge of all Daimler operations in the Chinese mainland, Hong Kong, Macao, Taiwan and Korea. He strengthened the position of Daimler in China and set the foundation for the success of Daimler in China.