BAODING, Hebei – Zhongxing Automobile Co., Ltd. (ZX Auto) announced on September 19 that its Terralord flagship pickup, what it claims as China’s first high-end pickup, will be priced from ¥120,000-¥170,000 ($18,462-$26,154).
The model will officially hit the market in October and will be positioned at the top of the pickup pyramid to compete with the JMC’s Yuhu and D-MAX pickups.
The announcement comes as the arrival of State-V emissions standards for light trucks have led to explosive growth for pickups priced over ¥90,000 and as China opens up markets for pickups gradually: bans have been lifted on a trial basis in Hebei, Henan, Liaoning and Yunnan provinces as well as the municipality of Chongqing.
Limited by unfair policy, China’s pickup sales have stalled about 300,000 units per year and occupy merely 1.3 percent of the total market while the same proportion in the U.S. is 10 times as much, reflecting huge growth potential.
The Terralord, according to ZX Auto, a pioneer of China’s pickup market, offers competitive advantages on appearance, power, control, space, security, and equipment and feature.