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Yin Tonyue in a cage

The recent issue of Global Entrepreneur published an in-depth article about Yin Tongyue, chairman and CEO of Chery Auto, along with the company’s efforts in revamping its management structure. With unprecedented candidness, the founder of China’s leading independent car brand talks about the inside stories of Chery Auto and his

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Shen Yang: Break through Wuling’s branding ceiling

When SAIC-GM-Wuling launched its first car model, the Baojun, during Auto Shanghai last year, it represented the birth of the third independent brand after the Roewe and MG for Shanghai Automotive Industry Group Corp. (SAIC) and GM’s fourth brand in China after the Buick, Chevrolet and Cadillac. But to Shen

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Kimiyasu Nakamura: cultural union is a winning formula

"Two automakers, which have had different histories and traveled along different paths, have had great synergy. This is the result of a cultural union," says Kimiyasu Nakamura, president of Dongfeng Motor Co., Ltd. (DFL), on the six years of joint venturing between Nissan Motor Co. and Dongfeng Motor Corp. (Dongfeng).

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