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Successfully leveraging WeChat in the Chinese auto industry

Mobile marketing as key for automotive OEM customer interaction in China In today’s marketplace, automotive OEMs are concentrating increasing portions of their investment on emerging digital technologies. On their way to become successful digitally enabled and operated businesses, OEMs are focusing on mobility-related business models (e.g. car sharing), digitized manufacturing

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Tesla’s close competitor emerges

LAS VEGAS – The LeTV Super Car or LeSEE, the first concept car made by LeEco, will be unveiled at the upcoming Beijing International Automotive Exhibition (Auto China 2016) on April 25. A quick overview of LeEco’s steady milestones in developing the LeSEE based on the ecology chain of different

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China’s 13th Five-Year Plan and the Auto Industry

The 13th Five-Year Plan for the Economic and Social Development of the People’s Republic of China (13th Five-Year Plan) was released by the Chinese government on March 17. The 20-section, 80-chapter and more than 60,000-character document outlines the country’s policy framework, priorities and economic and social development goals for 2016-2020,

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Dongfeng Trucks accelerates marketing at home and abroad

SHIYAN, Hubei – Two marketing promotion events of Dongfeng Trucks, the Volvo Ocean Race (2014-2015) and the 2015 Dongfeng Kinland Driver Competition, came to a successful end after nine months of expedition at home and abroad. The two events helped the company improve its corporate brand image to a new

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Mercedes-Benz seeks continued growth in China after strong 2014

Daimler AG’s Mercedes-Benz unit is seeking continued growth in China in 2015 after a year-on-year sales increase of 28 percent last year, according to information released by the German luxury vehicle maker at an exclusive interview held in Beijing in January. Nicholas Speeks, President & CEO of Beijing Mercedes-Benz Sales

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