BEIJING – FAW-Volkswagen Audi Sales Division officially opened its Marketing Department Beijing Office on August 4.
The move to Beijing is a major milestone for FAW-Volkswagen and the Audi Sales Division as it looks to better meet consumer demand.
Zhang Pijie, president of FAW-Volkswagen, said that FAW-Volkswagen will always focus on strategic orientation, project promotion, user experience and management promotion. Setting up the Marketing Department office in Beijing can bring faster reaction speed, wider vision, higher brand image, more cooperation opportunities and talents, which will further consolidate the leading superiority of the Audi brand at FAW-Volkswagen.
The positive recent trend for Audi in China was clearly confirmed in July: deliveries rose 10.3 percent compared with 2016 and achieved a new record for the month with 51,235 units. Sales through to July, however, were still down 9.1 percent to 306,020 units.