DETROIT – GAC Motor, the independent subsidiary under Guangzhou Automobile Group Corp. (GAC Group), China’s sixth largest automaker by sales, is returning to the 2018 North American International Auto Show (NAIAS) in Detroit with the GA4 signature sedan and an electric concept car that targets the young generation in the U.S. market.
Both models will make their global debut at GAC Motor’s stand in Hall B at the Cobo Center at 1:35 pm on January 15, along with its existing vehicle lineup, including the GS8 flagship 7-seater SUV, the GM8 MPV and the GA8 flagship sedan.
GAC Motor is back in Motown for the second year in a row and fourth time overall after it appeared at the Detroit Auto Show in 2013 and 2015. In January 2017, the GS7 SUV had its global debut at GAC Motor’s stand on the main show floor, where the company announced its plans to enter the North American market in 2019.
“We are privileged to be able to showcase our new models to U.S. customers once again at the grand trade fair that gathers the world’s top automotive manufacturers,” said Yu Jun, president of GAC Motor. “The U.S. has one of the most advanced auto industries in the world; its consumers have reached a social consensus on the essential attributes of cars. Entering the U.S. market is an essential step for GAC Motor to bring premium vehicles to global consumers that adapt to their needs.”
Making its North American debut will be the GM8 high-end flagship MPV that represents the highest levels of independent and development capabilities.
GAC Motor established its North America R&D Center in Silicon Valley in April and plans to build new R&D centers in Detroit, Los Angeles and Shanghai to support the company’s sustainable development going forward. The establishment of the Silicon Valley R&D Center is the first step for GAC Motor’s North American entry, a plan that was announced at the 2017 NAIAS.
“Entering the North American market is a crucial target for GAC as it aims to have its overseas sales volume account for 5-10 percent of total independent brand sales volume by 2020,” said Feng Xingya, president of GAC Group at the time.
“By emphasizing independent and innovative research, adhering to the highest international standards in product quality and establishing world-class car manufacturing systems, we aim to become a world-class brand built on highly developed production, R&D and marketing capabilities,” said Yu.
GAC Motor sold 464,996 vehicles under the Trumpchi brand in the first 11 months of 2017, up 38.41 percent year-on-year, making it the fastest growing independent brand automaker. The company has established sales and services networks in 14 countries supported by top global suppliers, covering the Middle East, Southeast Asia, Eastern Europe, Africa and North America. It aims to form a production capacity of 500,000 vehicles by 2017 and of 1,000,000 vehicles by 2020.
GAC Motor’s parent company, GAC Group, which operates joint ventures with Fiat Chrysler Automobiles, Toyota, Honda and Mitsubishi, sold 1,822,772 vehicles during the period, up 23 percent and on tract to top 2 million units for the year.