HANGZHOU – Geely Auto Group, the subsidiary of Geely Holding Group that manufactures and sells vehicles under the Geely Auto brand, plans to launch its first Coupe SUV in Q2 2019.
The company previewed the model – codenamed FY11 – on January 2. It is the first Geely product based on Compact Modular Architecture (CMA), which was jointly developed by Volvo and Geely at the China-Euro Vehicle Technology Center (CEVT) in Gothenburg, Sweden, where the two brands carry out joint R&D.
The FY11 will be positioned as the most driver focused car to date offered by Geely and is a strong statement in the next steps of Geely Auto’s design language, and part of the brand’s efforts in widening its product portfolio.
As one of Geely’s most assertively styled vehicle to date, the forthcoming Geely Coupe SUV showcases its sporting credentials with a wide and confident stance. Geely’s signature expanding universe grille is wide yet slim, further enhancing that assertive stance and the powerful daytime running lights give the Coupe SUV a strong predator cat appearance. Strong powerful shoulders that rise up around the grille coupled with the sculpted lower air intakes help the Coupe SUV hugs the ground and further emphasize that feeling of strength.
The silhouette of the Coupe SUV slopes upwards dramatically into a long tailing roofline that falls down sharply into the rear quarters, echoing the fastback designs of high performance sports cars.
Design elements that were first showcased on the Borui GE, such as the Chinese fan inspired rear lights are present on the Coupe SUV. A new generation of day light running lights has been introduced and the ‘digital arrow’ brings a new digital twist to an ancient weapon.
Design for the Coupe SUV was carried out in Geely Design Shanghai, one of Geely’s five global design studios managed by Peter Horbury, senior vice president of design at Geely Auto Group.
With over 600 designers in total, Geely Design also has studios in Gothenburg, Barcelona and California.
Over 2,000 engineers worked for six years to make the CMA architecture which can be used by brands under the Geely Holding Group umbrella. The Modular nature of the architecture means that it can be used to create vehicles that fit each brand’s requirements as luxury, premium or mass market and also allows for each brand to create vehicles based on their market segmentation, i.e. MPV, sedan, SUV or crossover. The flexibility of CMA also allows for multiple powertrain options, including pure gasoline, plug-in hybrid, mild hybrid and pure electric solutions.
Geely-owned Volvo Cars has used CMA to develop the Volvo XC40, while Geely Auto Group’s premium brand, LYNK & CO, has used the CMA architecture on all three of its current models: 01, 02 and 03, all of which were launched over the course of 2017 and 2018 and achieved over 120,000 sales in 2018.
Geely Auto Group is expected to sell more than 1.5 million vehicles in 2018. Its sales target for the year is 1.58 million units, an increase of 27 percent year-on-year.