BEIJING – Li Pengcheng, former Volkswagen brand PR director at FAW-Volkswagen, has joined new media Youche Yihou as a co-founder and senior vice president.
The appointment comes after Li announced his resignation from FAW-Volkswagen on November 9.
Li graduated from Dalian University of Foreign Languages and began working at FAW-Volkswagen in 2002. He worked in the HR department, president’s office and FAW-Volkswagen Sales Co., and became FAW-Volkswagen enterprise press spokesman in 2010. He served as the brand PR director of FAW-Volkswagen since 2015. Li has made a series of marketing cases of FAW-Volkswagen and showed strong abilities of team leadership and marketing innovation, which won him great reputation and influence in the industry
Youche Yihou is one of the largest domestic automobile vertical new media group focusing on content, technology and e-commerce of vehicles and has more than 35 million users. It has received four rounds of investment from nine top domestic investment institutions such as Tecent, Zhen Fund, Plum Ventures, SIG Asia, Blue Focus, etc. It has become one of the largest scale and most highly valued companies in the mobile internet new media in recent years.