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Mercedes-Benz to top BMW in China registration volume in 2016

According to data from CBU Analytics, China registered 209,741 premium brand passenger vehicles in November 2016, up 27.81 percent, accounting for 8.72 percent of total passenger vehicle registration volume in the month. Nearly two-thirds of the premium brand registration volume was locally produced. In the first 11 months of 2016, premium brand passenger vehicle registration reached 1.94 million units, up 12.92 percent.

In November, Mercedes-Benz registration volume reached 45,334 units, up 30.87 percent, powered by the C-Class and all-new E-Class Long Wheelbase. January to November registration volume reached 432,523 units, which was 17.23 percent more than the brand’s total sales in all of 2015 and well above the 427,769 BMWs registered in the same period. Mercedes-Benz will more than likely end up as the runner-up in the premium segment race, a position BMW has enjoyed for years.

Driven by the new generation of the X1, BMW November sales reached 46,819 units, up 21.92 percent, reobtaining second place for monthly sales tally from Mercedes-Benz.

Audi maintained its leading position by selling 52,743 units in November, up 9.02 percent. Although its 1.4T Audi A3 and Audi Q3 variants showed strong growth thanks to the 1.6L and below passenger vehicle tax break, the new generation of the Audi A4L continued to suffer, with end-user sales down 41.75 percent in November.

The combined registration volume of Audi, Mercedes-Benz and BMW reached 144,885 units, accounting for 69.08 percent of premium models’ total registration volume. The top 10 bestselling premium models were all from the German trio of “ABB”: four from Audi, four from Mercedes-Benz and two from BMW.

For other premium brands in November, Cadillac sales reached 14,216 units, up 107.62 percent. Lexus sales reached 11,073 units, up 28.29 percent. Lincoln sales reached 3,612 units, up 241.40 percent. Jaguar sales reached 2,645 units, up 147.20 percent, with the F-PACE selling 1,099 units and locally-produced XFL selling 883 units. Acura sales surged 270.59 percent to 1,197 units powered by the locally-produced Acura CDX with 1,032 units registered. French “luxury” brand DS continued its slump since November 2015, with sales down 36.34 percent in November and 42.51 percent off in the first 11 months of last year. Volkswagen Phideon, Volkswagen brand’s “premium” car model produced at SAIC-Volkswagen, had registration volume of 761 units, up 451.45 percent compared with the registration volume of the imported Phaeton in the previous year.

For super luxury brands in November, Maserati sales reached 1,712 units, up 162.98 percent sharply thanks to the Levante, the brand’s first SUV, which sold 1,052 units. Bentley sales reached 212 units, up 55.88 percent with the Bentayga SUV selling 44 units. Super luxury brands showed strong growth driven by SUV models.

Of the top 10 bestselling premium NEVs (including hybrids, plug-in hybrids and battery EVs) in November, five were from Lexus, two from Tesla and one each from Infiniti, Porsche and Volvo. Lexus’ hybrid models accounted for nearly a quarter of the brand’s total registration volume.

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