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Yang Song appointed COO of Borgward Group and president of sales and marketing

BEIJING – Yang Song has been officially appointed as COO of Borgward Group and president of its sales and marketing company to be responsible for Borgward’s brand and marketing strategy operations as well as operations management of product planning, production and sales in China, the company announced on January 22.

Yang served as vice president of Dongfeng-Nissan’s Marketing and Sales Headquarters and made an amazing performance during his three-year tenure where sales volume increased 40 percent every year eventually reaching to nearly 1 million units annually. Therefore, Yang was transferred to work in North America and fully led Nissan’s North American marketing business.

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