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The Byton bet and the challenge to deliver that different interior experience

Interviewing Dr. Daniel Kirchert and listening to him respond in Chinese is as a strange experience as test riding the Byton Concept with that huge rectangle screen running across the front windshield and interacting with it not by touching but by hand gesture in the air or through a “pad” on the center of the steering wheel.


That was one of the most unique experiences I had at this year’s CES in Las Vegas, where Byton made headlines with the global debut of its first drivable concept vehicle previewing a production vehicle coming to the Chinese market in Q4 2019 and then to the U.S. and European markets in 2020 (see Smart and intuitive: Byton’s Vegas bet on experience inside the car).


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