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Porsche China to focus on customer experience in '18, preparing for Mission E rollout in 2020

BEIJING – Porsche China will be focusing on improving customer experience in 2018 and preparing for the rollout of the brand’s first battery electric sports car – the Mission E – in the Chinese market in 2020, according to senior executives at the 2018 Porsche China Media Roundtable on March 1.

The Mission E, which debuted as a concept in 2015, received the go-ahead for production later that year and is expected to begin quantity production in Germany by the end of 2019 before hitting the Chinese market in 2020.

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