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Ford announces two new local hires for China

BEIJING – Ford Motor Co. announced on April 25 at Auto China 2018 that Henry Li would become vice president of Marketing and Sales for Ford Greater China, effective May 7, and Richard Chen would join on May 16 as vice president of Strategy and Partnerships for Ford Greater China. 


Li has 26 years of experience in marketing and sales in the Chinese auto market. He had worked at Beijing Mercedes-Benz Sales Service Co., Ltd. (BMBS) as senior executive vice president since 2013 when BMBS was formed and helped build a highly efficient, profitable and sustainable distribution network for Mercedes-Benz in China.


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