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Perceptual quality will be next battleground

BEIJING – Perceptual quality will be the next battleground for carmakers, according to Renee Stephens, vice president of U.S. Auto Quality at J.D. Power. Stephens made the comments at the 3rd Sino-Korean Auto Industry Development Forum held on Beijing on November 17. The event, with a theme of “Analysis of

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Domestic brands achieve historic high score on APEAL, says J. D. Power report

SHANGHAI – Chinese domestic brands have substantially narrowed the gap with international brands in overall vehicle appeal, according to the J.D. Power Asia Pacific 2012 China Automotive Performance, Execution and Layout (APEAL) StudySM released on November 30. Domestic brands achieved an average APEAL score of 781 points (on a 1,000-point

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J.D. Power: quality top factor in car purchase decision in China

Quality, not price, was the main factor Chinese consumers considered when buying new vehicles in 2011, according to J.D. Power and Associates. Quality, taken together with brand reputation/reliability and recommendations from family and friends, formed the top three reasons influencing a purchase decision, J.D. Power said at a media briefing held

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Owner satisfaction with new vehicle performance and design improving, says J.D. Power China study

Shanghai - Owner satisfaction with new-vehicle performance and design in China has improved from 2009 after three years of flatness, according to the J.D. Power Asia Pacific 2010 China Automotive Performance, Execution and Layout (APEAL) Study released on November 25. Now in its eighth year, the APEAL studies what satisfies

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